Thus, urban city environments are more depleting and less restorative than nature environments. By contrast, urban city environments (e.g., bright lights, tall buildings, loud vehicles, construction sounds) are perceived as more threatening and cognitively taxing because they require direct attention to the surrounding stimuli. Nature is perceived to be pleasant, resulting in higher levels of positive mood and reduced levels of stress. One main theory is that humans evolved in natural environments that capture attention effortlessly, allowing cognition and emotions to easily recover and replenish.
The surprising and easy-to-implement findings have important real-world implications for boosting productivity and engagement among marketing professionals. In today’s modern, virtual world where 3.3 trillion meeting minutes are hosted on Zoom each year, it’s essential to build strategies that overcome “Zoom fatigue” and keep the creative juices flowing. This is the question we at Klick Applied Sciences address in our latest research study published in Thinking Skills and Creativity. But does nature’s Midas touch translate through screens? The benefits of nature environments can also translate to enhanced workplace and job satisfaction, and fewer sick days.
Past research studies have shown that exposure to nature (e.g., trees, vegetation, beaches, plants, foliage, bodies of water, etc.) can help restore cognitive processing, reduce stress, and improve overall mood and well-being.
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